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Eko Weekly Round-up
You listened. You learned. You forgot. But don’t worry, Eko remembered for you. Here is your weekly round up of insights to keep you sharp.

🧠 Insights You Won’t Forget
Optimize Your Life for Your Craft
Murakami reorganized his entire lifestyle around writing: waking at 4 a.m., sleeping by 9 p.m., running daily, and avoiding social obligations. He cut away everything that didn’t serve his focus. His relationship with his readers (not any individual) became his life’s central relationship.
Control Your Mood, Or It Controls Your Work
Referencing Olympic runners, Henry Ford, and Dune, Murakami reinforces: mood is irrelevant. The elite show up whether they feel like it or not. His discipline: sit, write or stare at the wall, but stay present — like George Lucas writing Star Wars.
Contrarian View: The VC Market Is Less Competitive for the Best Companies
Despite more capital in VC, Mehta argues there’s less true competition for top companies due to bloated firm structures, process-driven coverage obsession, and diluted insight. Few firms can offer what Greenoaks does: deep prep, concentrated conviction, and founder-first focus.
AI: Focus on First Principles, Not Benchmarks
Greenoaks doesn’t get swept up in model benchmarking hype. Instead, they assess whether AI startups are building enduring businesses with JDCEs, moats, and market pull. AI is still subject to the same laws of great businesses.
Courage Is the Master Habit
Creativity begins with courage. Fear is the death of bold ideas. Companies must nurture spine, not just brains. Courage leads to trust, which cycles back into more courage—a flywheel for innovation.
Intuition Is a Competitive Edge
Great ideas aren’t purely rational—they’re born from the unconscious. Ogilvy believed in hiring nonconformists and trusting gut instincts. Steve Jobs agreed: “Intuition is more powerful than intellect.”
💡 Eko Worth Remembering
“We are what we repeatedly do. Excellence, then, is not an act, but a habit.”
⚡ Active Recall – Test Yourself
Question: Why did Ogilvy believe courage was the most important habit in a creative company, and how does it relate to trust?
anddd that is wrap! Thank you for joining me on the first week of Eko’s! I am looking forward to the topics lined up for next week. Till then, stay curious.
Answer: Because courage fights fear—the killer of imagination—and expressing bold ideas requires spine. Courage leads to trust among teammates, which in turn encourages more courage, creating a reinforcing loop that supports innovation.
Enjoyed these insights? Forward this newsletter to a friend. Let’s grow smarter, together.

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